National Facial Recognition Database To Use Loyalty Rewards To Identify American Shoppers

National Facial Recognition Database To Use Loyalty Rewards To Identify American ShoppersA recent article in Biometric Update. com (BU) reveals that retail stores have a master plan to convince Americans to accept facial biometrics.

BU interviewed four facial biometric company CEO’s and what they revealed is frightening.

The article starts off innocuously enough by telling us that U.S. retail biometrics is used primarily in loss-prevention but things quickly take a turn for the worse.

BU’s interview with FaceFirst CEO Peter Tripp is especially disconcerting, as he reveals how retailers plan to use a “facial recognition opt-in environment.”

“There is another step though that exists which has more to do with consumer loyalty, and consumer experience, that is not quite as expensive an endeavor, and I think there are lots of folks looking at ways of doing that in a friendly opt-in environment, where privacy is not the cornerstone issue, Tripp said.”

If any of this sounds familiar its because they are doing the exact same thing with digital drivers licenses.

Biometric companies are trying to convince Americans to accept digital drivers license by tying them to loyalty rewards programs.  Last year the Lincoln Motor Company installed “complimentary” TSA PreCheck biometric scanners in all their new vehicles so customers can get through airport and sport stadium check-in lines quicker.

Corporate-run national biometric database

According to a recent ZDNet article a new partnership between SureID a biometric fingerprinting company and Robbie.AI a facial recognition company “could create a national biometric database.”

“Adding facial recognition from Robbie.AI gives the two firms the building blocks of a nationwide biometric database that could be used in a number of settings, from retail authentication and employment verification to more speculative applications like driver-identification for keyless self-driving cars or even user recognition in future robotic platforms.”

“As technology emerges and companies adopt more sophisticated forms of security, it will be crucial for safety and security to authenticate the real identity of technicians and consumers,” says Ned Hayes, General Manager at SureID.

BU’s article reveals how retailers plan to identify every customer.

Whoo.ai CEO Arturo Falck said,  “Once companies are using this type of technology for crime prevention purposes, there’s no reason why they should not be using it for upselling their customers.”

Comments

comments